Local businesses and events will join together with four councils to amplify marketing efforts and drive visitor engagement to the Murrumbidgee Trails region.
The Murrumbidgee Trails destination brand was first launched in November 2020 as a collaboration between Leeton, Lockhart, Murrumbidgee and Narrandera Shire Councils.
Over the past three years, significant progress has been made in establishing the brand and growing awareness with 25,000 copies of the printed visitor guide distributed and 3.5 million impressions on the destination’s growing social media accounts.
The latest partner opportunity marks a significant milestone in the collaborative efforts of the councils to enhance the tourism profile of the Murrumbidgee Trails region and the start of a new phase.
It seeks to benefit individual council areas and businesses by pooling resources for a more impactful promotional strategy.
Murrumbidgee Council Mayor, Ruth McRae said by collaborating with their neighbouring councils they had been able to broaden their marketing efforts for the region. “With the next guide on the way, we are offering local businesses the chance to get on board this outstanding marketing tool to reach a wider audience,” Mayor McRae said.
“Together, we can showcase the best of what we have to offer and attract more visitors to our beautiful area.”
The prospectus unveils three distinct partner tiers, each designed to cater to diverse business needs.
These packages offer businesses promotion across the Murrumbidgee Trails marketing channels, both in print and online, ensuring maximum visibility and impact.
With a region home to visitor drawcards like the Lake Talbot Water Park, Whitton Malt House, The Rock Nature Reserve - Kengal Aboriginal Place and Altina Wildlife Park, tourism partners are well placed to harness the collective marketing power of the entire region, resulting in increased exposure and awareness.
The prospectus underscores the importance of dispersing overnight visitors across different towns and villages to create a complete and enriching visitor experience, which benefits local operators as well as visitors.
Executive Director of Southern Cotton and Whitton Malt House, Kate O’Callaghan, echoes these sentiments in their own mission to showcase the rich diversity in the Riverina and educate visitors on the sustainability and efficiency of our farmers.
“Murrumbidgee Trails is the perfect resource to plan a regional experience,” Ms O’Callaghan said.
“Visitors are constantly amazed that our region has so much to do, taste and explore.
“Businesses are encouraged to become a Murrumbidgee Trails tourism partner by choosing from the available package tiers.”
Bookings close Friday, March 1. Visit www.murrumbidgeetrails.com.au/partner for more information on the collaboration and partner opportunity.
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