The Wiggles Launch Limited-Edition Plush Toys For Red Nose Day

Ahead of the 35th annual Red Nose Day on Friday, August 11, Red Nose Australia and beloved children’s entertainers The Wiggles have released a limited edition plush toy collection to help save little lives.

Now available exclusively in-store at BIG W and in the Red Nose Day Shop, the range features iconic Wiggly characters wearing red noses: Dorothy the Dinosaur, Wags the Dog, Henry the Octopus and Shirley Shawn the Unicorn.

All proceeds will go towards Red Nose’s mission to save little lives by funding research, education programs and providing 24/7 support services for grief-stricken families when the worst does happen.

Red Wiggle Simon Pryce said The Wiggles had proudly partnered with red nose Day for the past 30 years, driven by the heartbreaking loss of Bernadette, (Blue Wiggle) Anthony's niece.

“In honour of her memory, we are determined to raise awareness and support research initiatives to prevent the tragic loss of innocent little lives, he said.

Fellow Red Wiggle Caterina Mete said they urged all Australians this year to embrace their silliness and actively fundraise to protect precious lives and extend compassionate assistance to affected families.
“We're also thrilled to collaborate with BIG W, offering exclusive Red Nose Day Wiggly character plush toys, with the entire proceeds dedicated to the noble cause of saving little lives."

Red Nose Australia CEO Keren Ludski said The Wiggles had been a long-standing part of their Red Nose family and they were extremely grateful for their continued commitment to preventing little lives being cut tragically short.

“While significant progress has been made in reducing sudden infant deaths since the first Red Nose Day in 1988, with the rate of SIDS in Australia decreasing by 80 per cent, more research, education and support are desperately needed,” Ms Ludski said.

“More than 3,000 babies still die unexpectedly in Australia each year as a result of stillbirth, SIDS, SUDI and childhood accidents.

“By purchasing a Red Nose Day Wiggly character plush toy, you’ll be helping to change that.”

Red Nose Day Wiggly character plush toys are available in-store at BIG W for $9 each.

• Topics:

• Fundraiser
• Charities & Good Causes